Kleeneze was founded in Bristol by a British man Mr Harry Crook. After working inAmerica for the Fuller Brush Company, he returned to England in 1923 and set up his own brush manufacturing business in Bristol called The Kleeneze Brush Company.
Since its humble beginnings in 1923, Kleeneze has returned a profit during every single year of trading. In 1930 Kleeneze reached its first major milestone when it topped a £1 million turnover, which was a huge amount of money back in those days.
Further products were introduced and Kleeneze obtained a place in history in 1959 by becoming the first company to introduce the 40 hour working week.
Perhaps one of the most significant milestones for the current opportunity was in 1970 when Kleeneze led the way as the first company in Europe to pioneer network marketing – a bold step at the time, which has resulted in huge success for the Company and its Distributors alike.
Up until 1982 Kleeneze had generated its business through door to door salespeople demonstrating products on the doorstep. In this year Kleeneze
launched its first catalogue called “Shopping at home” which subsequently revolutionised the business. Marketing via the catalogue enabled the product range to expand providing a forever growing market potential and eliminating the need for “sales” people.
After celebrating their 75th anniversary in 1998, Kleeneze extended their operations into Ireland and changed its name to Kleeneze Europe Ltd.2004 saw Kleeneze’s launch into mainland Europe starting with The Netherlands, with further expansion into Germany in 2005. More than doubling Kleeneze’s available market and providing a “ground floor opportunity” for its distribution network with the benefit of a massively successful track record in the UK and Republic of Ireland.
Kleeneze is a highly successful, ethical company offering the most exciting business opportunity in the UK, Ireland, Netherlands and Germany. This is the only network marketing opportunity where written proof of incomes are made readily available. Why? Because we can!
Kleeneze holds three National Conferences a year at the NIA in Birmingham. All distributors in the business are welcome to attend and have the opportunity to see successful Distributors on the stage tell their stories about how they got to where they are in the business and provide training to help everyone to succeed. They are all great fun and there is usually a dinner dance afterwards giving everyone the chance to have some fun with their teams and to share business building tips and ideas.
Kleeneze really is the easy way to shop from home. We specialise in supplying a range of quality products for the home, the car, the garden, as well as health and beauty and gift products direct to the door through our network of independent distributors. Unlike most home shopping, delivery of Kleeneze products is free of charge. Operating throughout the UK, Ireland, Netherlands and Germany, Kleeneze is a very well respected household name with 70% of the UK population knowing the Kleeneze brand.
Following acquisition in 2006 the Kleeneze Company is now part of the £500 millionFindel PLCbased in Accrington, Lancashire,UK. They are a respected market leader and are well known by millions throughout the UK, Ireland, Holland & Germany. In the last few years Kleeneze has experienced huge growth and has paid out over £100 million to its network of distributors!
Kleeneze has a great reputation and customers have been happy dealing
with Kleeneze since 1923. Kleeneze is a founder member of the D.S.A.(Direct Selling Association), has the approval of the OFT (Office of Fair Trading) and also operates a high standard of recycling and offers a range of environmentally friendly products.
Kleeneze has gone from a turnover of less than £6 million to a turnover of approximately £115 million within the last 8 years and this has already
produced incomes of over £50,000 every 4 weeks! Projected growth is that the company is going to be turning over more than £250 million within the next five years. With less than 25% of households in the UK and Ireland being serviced by a Kleeneze distributor and a marketplace of more than 400 million people on the European mainland, the potential earnings with Kleeneze are phenomenal. We have only just begun!
An Independent Report From LRI
Ludbrook Research International [LRI] is strategic research company focused on the Direct Sales and hyper-growth industries. Edward Ludbrook is recognised as a world authority on the industry of Network Marketing who has sold more than 2 million books and audios in 20 languages. His new industry book – ‘Shakeout!’ explains why Network Marketing is booming again. For his FREE online newsletter go to www.ludbrook.com LRI or Mr Ludbrook has no financial involvement with Kleeneze and the company or its representatives has not paid or endorsed this independent report. This report is copyright protected yet this report may be used as a whole without the express permission of LRI. Www.Ludbrook.Com
LRI Industry Report™
Kleeneze and the Shakeout! Boom
Will Kleeneze succeed in the new boom of Network Marketing in Europe?
The ‘Shakeout’ stage of an industry’s Lifecycle is when fortunes are made.
It is the development stage that follows the wild and entrepreneurial ‘Growth’ stage when an industry is pioneered. It is the stage when Nokia, Microsoft, Vodafone, Dell, Body Shop and Google became famous. When the extra-ordinary growth and profits created extra-ordinary incomes. When owners and company leaders got rich. If an industry has major trends driving it then it’s the Industry Lifecycle that provides the simple answer to the question – When should I join an industry? Joining an industry in the ‘Birth’ or ‘Growth’ stage has the greatest potential to grow YET there is a 99% chance that the business you joined will fail. The best time to join an industry is in the Shakeout stage [Point X]. The business concept is proven and markets pioneered. This is when the strong companies strengthen their businesses and sales explode.
After its ‘Growth Stage’ boom pioneering 100 countries creating €80 billion in sales, Network Marketing/Direct Sales has now fundamentally changed and now entered it Shakeout Stage of Growth. In the past twenty years of its ‘Growth’ stage, every country has been opened, nearly every product and plan concept pioneered. The high ‘Growth Stage’ failure rate has meant that Network Marketing has attracted negative public image. After the recent boom in Network Marketing, some ask whether the growth opportunities are now finished. Those who had a negative experience or know other who did not succeed find it difficult to believe the industry could boom again. These people will miss out on a major financial opportunity.
The WFDSA chart global sales of in
US$ [on right] clearly shows the global boom, industry refocus period and now new boom – 30% global growth in just 3 years. What is does not show is that nearly every country is growing.
A significant development is that the growth is lead by the big companies rather than new companies. The major reason for this is believed that the high failure rate of new companies in the Growth Stage means that Network Leaders, the key driver of growth, are only interested in secure successful companies.
The new SHAKEOUT boom means that Network Marketing is the ‘Right Place at the Right Time.’ It is the perfect time to join the industry. Our only advice is that you must join a strong company.
Kleeneze is becoming one of Europe’s leaders in Network Marketing after becoming the No1 Network Marketing Company in the UK. After years of continuous growth, it has begun its expansion across Europe and the reasons for its success are clear:
- 1). People buy from catalogues delivered to their home. Most people find something they want, especially with large ranges and low prices with convenient delivery. Thus the catalogues do the selling which overcomes one of the biggest blocks to making money in Network Marketing.
- 2). Kleeneze has perfected its catalogue and supply system, thus as long as catalogues go out, retail sales are made. This retail sales strength means networks can last for decades.
- 3). Kleeneze’s leadership opportunity has proven itself against the world’s best in the UK where it has grown to No1 status in sales with many leaders on residual incomes. Competitive commissions, car plan and travel incentives plus the security of public listed status ensures appeal to new people wanting the leadership rewards.
For the reasons above, LRI believes Kleeneze has a competitive and unique marketoffer. There does not see any restriction to growth across Europe. Even in its home market of the UK, Kleeneze has reached less than 20% of its potential size. LRI is confident to predict that Kleeneze will be one of the companies to lead the Shakeout boom in Europe. Sales of in excess of €1billion are likely within a decade, limited only by the Company expansion programme and network leadership.
‘It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved.’